In Portland’s flourishing manscape, salons offer most some-more than a trim and a haircut
December 5, 2015 - accent chair
So, Portland has cemented a repute as a foodie city and Bean boots have left from practical to high fashion.
Men’s salons, apparently.
Blind Pig Barber Co. will open in a Old Port on Dec. 14, charity group a place to get a haircut, a splash and maybe a possibility to chuck a few darts – all in a male-friendly sourroundings clinging to a far-reaching array of services that tumble underneath a ubiquitous streamer of manscaping.
Sure, a patron can get a haircut. But there are also loyal razor shaves to be had, facials, “hair camo” (aka coloring) treatments and palm detailing, that offers group a possibility to get their nails trimmed, filed and buffed though job it a manicure.
The owners of Blind Pig pronounced his business represents a approval that it’s a new era, when a male can go to a salon though apologizing for a additional bid – and cost – to keep adult appearances.
“We like to take caring of ourselves,” Bryan Pappas said. “It’s a new industry.”
But that’s not precisely loyal in Portland. Jun Juliano has been handling a Mensroom nearby Monument Square for some-more than a decade. There are lots of bathing services available, along with a pool table, leather sofas and chairs, and big-screen TVs tuned to sports channels.
“There are not a lot of places we can travel into, lay on a cot and watch ‘SportsCenter’ and they’re like, ‘Want a beer?’” pronounced Ben Levin of Portland, who found Mensroom dual years ago when he changed from Boston and has been a unchanging since.
Yes, a beer.
Both Blind Pig and Mensroom offer their business nominal drinks, including a adult kind, as a proceed to tell and kill a few mins while watchful for a barber’s chair.
Juliano pronounced a salon has posted an boost in income each year given it non-stop in 2004. Juliano, who also owns 4 normal salons named Acapello in southern Maine, pronounced she sensed there was a niche watchful to be filled given a group who came into her salons didn’t demeanour during palliate in a some-more feminine-dominated environments.
“I said, ‘I see how worried group are entrance into a women’s salon,’” she said.
“It’s a outrageous risk when we cut your (potential) business in half,” Juliano said, though “the marketplace started to blow up.”
Juliano pronounced she had avoided opening a salon in Portland given there always have been copiousness of competitors, though a salon oriented toward group was opposite adequate that it done clarity to her.
“This is a usually place it would work,” she said.
Juliano found a mark in 8 City Center, a building subsequent to One City Center, though she pronounced a space was rough, with wires unresolved from a roof and a building studded with nails adhering up. But she pronounced a unprotected section and accent lights emanate a good sourroundings for a some-more manly salon.
The many renouned use is still a haircut, that Juliano pronounced comes with what she calls “a ritual,” such as a scalp, palm or shoulder massage, eye or cutical treatments, and a prohibited towel for a behind of a neck. While waiting, there’s pool, darts, video diversion consoles, and a couches and TVs.
A cut, shampoo, “stress service treatment” and a prohibited towel runs $42. Among other services, palm detailing goes for $25, while a facial runs $45.
Juliano pronounced that many of a unchanging business have turn a bit possessive of a salon.
“It’s unequivocally their space and they don’t like it when women come in here, other than a women who work there,” she said.
Pappas of Blind Pig hopes to rise a identical atmosphere, where business will see his place as some-more than only a mark to run into for a discerning haircut.
“It’s a place where a man can come in and feel gentle and not be during their wife’s or girlfriend’s salon,” he said. “It’s a protected sourroundings for guys to come in and get a manicure or a hair coloring, a protected place for them to try something else.”
The Blind Pig – a name comes from a Prohibition-era formula word for a speakeasy – will offer business an choice of a membership, a business indication that Pappas is informed with given he owns aptness gyms in Florida. For $50 a month, members get a personal consultation, haircut, shampoo, scalp, neck and shoulder massages and a prohibited towel neck shave. They also get giveaway “express cuts” for sprucing adult before a subsequent scheduled, full treatment, and discounts on shaves, brave trims, hair “camos,” palm detailing and even father-son combo cuts,
For those who don’t go a membership route, a “executive haircut” runs $37, a brave trim costs $15 and a palm detailing is $25.
The Mensroom also offers some specials, like a get-a-haircut-with-a-friend Two for Tuesday understanding and Wild Wednesdays, a buy-one, get-one special on services.
Both salons are drumming into a trend. Many group see special courtesy to bathing as essential for business success, according to a marketplace investigate organisation Euromonitor.
Men are looking to “maintain an aura of girl and appetite in today’s rarely desirous society,” a organisation pronounced in a investigate news on men’s grooming. “As baby boomers grow comparison though still contest with group of all ages for jobs and regretful partners, they will continue to spend what they can to demeanour as good as they can and publicize their worth.”
The news also pronounced an “embrace of new routines” will concede group to spend some-more on bathing “without feeling bad as they cruise their income spent as an investment in themselves.”
But some business contend that, being guys, they still proceed a haircut most like selling – a duty to get out of a proceed as fast as probable rather than an all-day pursuit.
Ben Piper, a counsel with Preti Flaherty, pronounced he’s a unchanging during a Mensroom, though a several equipment aren’t that most of an attraction, he said.
“It’s tighten to my office,” he said. “The pool list and a drink aren’t unequivocally a large partial of it.”
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