Cindy Crawford reflects on 10 years with Art Van – Detroit News
October 7, 2017 - accent chair
When Art Van Furniture initial picked adult supermodel Cindy Crawford’s Home Collection during a open High Point Market in 2007, there was another seat line with a luminary name creation a rounds that year: Donald Trump for Lexington.
Talk about an evolution. Trump has apparently changed on to a White House, though 10 years later, Crawford’s line, Cindy Crawford Home, is still a tack for Art Van. It’s one of a retailer’s best sellers, pronounced mouthpiece Diane Charles.
Visiting a tradesman on Thursday to applaud her 10-year partnership with Art Van, Crawford, who looks scarcely a same as she did when she and her heading mole became a domicile name in a 1990s, pronounced a line is all about providing flexibility to her customers. The renouned Illusions sofa, for example, comes in 18 fabric choices.
Customers “want choices,” pronounced Crawford, 51, sitting in her line’s Lincoln Square Accent Chair. And Cindy Crawford Home “gives a lot of versatility.”
Crawford pronounced when she initial interconnected adult with Art Van, she had no thought Art Van was a person. When she finally met owner Art Van Elslander, “I was so tender by his passion,” pronounced Crawford.
She was also tender with a retailer’s philanthropy. That’s one reason Crawford says she’s an envoy of Art Van’s Charity Challenge. Her revisit Thursday coincided with a retailer’s Award of Hope celebration, that gave 5 people and organizations $5,000 for their cause. Lee Anne Walters, a Flint mom who helped blow a alarm on a H2O predicament and who Crawford met during an eventuality in California, was one honoree.
“She didn’t set out to be an activist,” pronounced Crawford. “She’s a mom who became an activist.”
Looking forward to a subsequent 10 years of her collection, meanwhile, that she still considers “updated traditional,” Crawford pronounced they’ll continue to offer consumers options. The scale is a small smaller, for example, as people pierce into smaller homes.
The line is about carrying “an eye for a trends but being trendy,” she said.