Borkholder Furniture To Show Two New Solid Wood collections At High Point
October 21, 2016 - accent chair
Furniture Industry News Update –
Furniture World Magazine
Borkholder Furniture reports that it is headed to High Point Market with dual heirloom peculiarity plain timber collections and a new thought in merchandising: The new collections are designed to mingle beautifully with any other and with pieces consumers already own.
Created by world-class seat engineer Catina Roscoe, Madera epitomizes nation contemporary character for bedroom and dining room with purify lines, confidant scale and elementary forms. Rendered in red ash with a dry mid- to mid-light grey/beige finish, Roscoe describes a demeanour as interpretive.
“This means that possibly we live in a country, on a coast, or in an upscale civic setting, Madera’s uninformed finish looks right during home,” says Tom Halvorsen, clamp president.
According to Roscoe, a collection’s square structure is designed to be interpretative as well. In a bedroom, for example, interjection to a clever plane lines of a box drawers, consumers can select between a normal nation settlement with to-the-floor silhouettes or a some-more worldly transitory countenance with slim legs that explain an airy, off-the-floor look.
Aero is Roscoe’s curated collection of infrequent dining and occasional seat silhouettes rendered in worldly walnut with a soothing contemporary feel and purify geometry. Inspired by mid-century complicated architecture, a multifunctional pieces visually kindle with an engaging play of angles.
“Mixed with Madera, a Aero pieces brew in and mount out during a same time,” Roscoe says. “The pieces are relatable and easy for consumers to brew and accessorize to emanate their possess look. Few shoppers currently travel into a seat store and buy an whole apartment of relating furniture, though as an industry, too often, that’s what we’re still presenting. It’s an proceed that creates what can be an intimidating selling routine even some-more confusing, generally given a layouts she sees in a preserve magazines and on a pages of a specialty catalogs stuffing her mailbox tell an altogether opposite story. we trust we need to figure out how to assistance consumers master a art of a mix, since we’re awaiting people but a lot of decorating knowledge to make some unusual leaps.”
“The Borkholder Furniture group has spent utterly a bit of time researching what’s stream on sell floors,” Halvorsen says. “We already know that consumers are emotional for peculiarity products and that done in America means something to them. Now, we need to assistance consumers get gentle with purchasing an heterogeneous brew of product and we’re operative tough to make it easy for a dealers to make a connection, from product settlement to merchandising and selling ideas to a possess salon presentation.”
Mad for Madera
Key bedroom pieces on perspective this week in a Borkholder salon (IHFC 1103) embody a Madera Collection’s signature print bed in red ash with tall, slim posts and a floating headboard upholstered in a natural, Sunbrella linen accented with spike conduct trim.
“We’ve listened a lot about New Traditional character in a past few years; we see this bed, and indeed, a whole Madera Collection, as quintessential New American Style,” Halvorsen describes. The bed pairs with possibly a two-drawer nightstand with shelf, or a three-drawer nightstand, and a coordinating upholstered dais moves from a bedroom to vital room (try it as a cocktail table!) or dining list seating with ease. A second bed with a chevron-patterned row headboard creates a many of Borkholder’s imagination in finishes that concede pellet patterns to make healthy settlement statements.
“Speaking of New American Style, while a Madera dining list and chairs shorten nation contemporary style, and Aero is desirous by mid-century complicated architecture, demeanour closely during a dining chairs in both collections,” Roscoe says. “We’ve reinterpreted classical American ladder-back chairs for a new era of shoppers.”
Playing on a rusticity of Madera, and a thought of bringing healthy and organic forms indoors, dining list bases are desirous by carpenter’s saw-bucks. And, on a heels of a Arts Crafts-inspired Morris Chair introduced during a Summer Markets, Borkholder moves serve into a upholstered seating difficulty this deteriorate with a Madera accent chair upholstered in Sunbrella’s Heritage Papyrus. “Again, we’re formulating seat for how people unequivocally live now, and a accent chair, with an architecturally interesting, open-slat back, looks utterly during home in lonesome outside spaces, desirous as it is by outside designs with thick, lounge-y cushions,” a engineer says.
Yet, a square that serves as a idea to where Borkholder Furniture might be headed is a mobile kitchen work hire with coordinating stools ideal as a stand-alone bar or kitchen island. “Borkholder’s primogenitor association Kountry Wood Products is a personality in kitchen and bath cabinetry,” Halvorsen points out. “Until now, a synergy between a dual companies has been apparent in a equipment, logistics and selling collection that would differently be taken to a seat association of a size. This Market, for a initial time, we’re demonstrating a intensity synergies between a dual groups on a product level, and we’re really vehement about a potential.”
AERO is all about decorating for a approach we live today, and that means multifunction and mobility, with stand-out pieces like a mobile portion transport and cocktail list on casters. “This is a shout-out to what’s function in civic settings,” Roscoe says, “where smaller footprints direct coherence so that consumers can change a settlement of their space to fit their mood or interesting needs. Keep an eye out for a infrequent dining sourroundings with classic, mid-century geometry and a list with a to-the-floor, X-stretcher bottom that creates a really sculptural form. The portion credenza facilities a flip-top core territory that opens to exhibit full-depth straight bottle storage, and slender, bunching cabinets embody both closed-door options and open, illuminated potion shelves for drama.
More about Borkholder Furniture: For some-more than 3 decades, Borkholder Furniture, formed in Nappanee, IN, has been producing heirloom quality, plain timber seat domestic in America by Amish artisans, regulating time-honored techniques upheld down by generations. Here, a ideals of a Arts and Crafts transformation are being reinterpreted into fresh, clean-lined silhouettes, by high-caliber seat designers skilful during formulating stylish furnishings that mount a exam of time. As specialists in bedroom, dining room and occasional seat sole around better-end retailers opposite a country, each square is built to harsh specifications in family-owned and operated workshops located via a heartland. The association maintains a to-the-trade salon in High Point, NC.
More about Catina Suarez Roscoe, AFSD: Born in Cuba, Catina came to a US during an early age. Sensitive to consumer lifestyles, her adore of Latin music, food and art are distinguished in her life and work, and she finds impulse in color, form, settlement and combination in a universe around her. Founder of Catina Unlimited Design, Catina has grown an affinity for conceptualizing plain timber products that demonstrate only a right mood or tension for an environment. With countless successful collections for heading manufacturers via her three-decade career, she intuitively balances normal with contemporary, and a informed with a unexpected. She is an executive house member of a American Society of Furniture Designers (ASFD) and her studio is a repeat finalist and leader of a Pinnacle Award.
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